Humans 2.0
       
     
       
     
Experiential
       
     
Press
       
     
       
     
       
     
Cast billboard
       
     
Humans 2.0
       
     
Humans 2.0

Following on from Humans Series 1, we initiated a product recall warning customers about the Synthetic Humans they had previously purchased.

       
     
TV

A TV spot for the global recall of Persona Synthetic Synths. 

Experiential
       
     
Experiential

We then dispatched a fleet of collection vans to pick up malfunctioning Synths across the country.  Request yours at: http://www.personasynthetics.com/productrecall/returns.html

Press
       
     
Press

A classic apology letter was released in newspapers. (Click the + symbol in the top right to enlarge.)

       
     
Snapchat

On transmission day we created a Snapchat filter so the public could experience being a malfunctioning Synth... 

       
     
New Scientist Collab

Finally, we released a video of the Persona Synthetics spokesperson losing his cool in an interview with The New Scientist's Editor-in-chief.

Cast billboard
       
     
Cast billboard