Following on from Humans Series 1, we initiated a product recall warning customers about the Synthetic Humans they had previously purchased.
A TV spot for the global recall of Persona Synthetic Synths.
We then dispatched a fleet of collection vans to pick up malfunctioning Synths across the country. Request yours at: http://www.personasynthetics.com/productrecall/returns.html
A classic apology letter was released in newspapers. (Click the + symbol in the top right to enlarge.)
On transmission day we created a Snapchat filter so the public could experience being a malfunctioning Synth...
Finally, we released a video of the Persona Synthetics spokesperson losing his cool in an interview with The New Scientist's Editor-in-chief.